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Configuration of Matomo

Here follows how we should configure Matomo for our clients.

Setup Matomo

Install and activate plugins

  • Custom Alerts
  • Marketing campaign reporting
  • Tracking spam prevention

Setup a new website in Matomo

  • Choose if it is a website or intranet to track
  • Include which url to track.
  • Check "only track visits and actions when the action URL starts with one of the above URLs".
  • Optional to exclude ip-numbers.
  • Optional to exclude parameters.
  • Use standard parameters for website searches if it's applicable. If not we need to configure how to track website searches.
  • Check "Secure cookie" if the client only uses https.
  • Optional Add a trusted domain under administration - general settings if the client are using a custom url for login.
  • Choose to use anonymized ip number for geo location.

Setup Tag Manager

  • Create a new measureable in the admin interface.
  • Edit the variable Matomo Configuration.
  • Change the tracking url to the one Whitespace have agreed with the client to use.
  • Enable Link Tracking, Javascript tracking error, Heartbeat Timer.
  • For cookieless-tracking, see the documentation here: Documentation only track when users approve cookies
  • Publish the container.

Setup segments

  • Mobile
  • Desktop
  • Converting users
  • Non-converting users
  • Direct traffic
  • Search engines
  • Social networks
  • Websites